MY ROLE

At Qeepsake I hold the position of lead user experience designer. Our small but mighty product team works hand-in-glove with our support team to keep a pulse on customer feedback and requests. We conduct in-depth customer interviews as well as countless surveys to receive constant feedback allowing us to always focus on ways we can improve.

SUMMARY

One of the larger projects we’ve undertaken while at Qeepsake has been an extensive rebrand. I managed the brand design agency and oversaw the rollout to our website, mobile apps, and web app to maintain consistency. While doing the rebrand I was able to push for some UX improvements. Specifically, we updated the home screen in the mobile app to include a daily dashboard. This encouraged a daily habit of visiting the app to journal instead of relying solely on sms/text responses. The result was a 7% increase in journal entries in the 3 months post release. Our app users have a higher LTV, so driving more customers to the app on a regular basis increases revenue long term.

We also added value to the homescreen by displaying what we call flashbacks for a way for them to cherish and remember older memories they have already captured. Another improvement came from testing variations in the landing page. This ultimately increased conversion by 17% when compared to the original.

MY ROLE

At Qeepsake I hold the position of lead user experience designer. Our small but mighty product team works hand-in-glove with our support team to keep a pulse on customer feedback and requests. We conduct in-depth customer interviews as well as countless surveys to receive constant feedback allowing us to always focus on ways we can improve.

SUMMARY

One of the larger projects we’ve undertaken while at Qeepsake has been an extensive rebrand. I managed the brand design agency and oversaw the rollout to our website, mobile apps, and web app to maintain consistency. While doing the rebrand I was able to push for some UX improvements. Specifically, we updated the home screen in the mobile app to include a daily dashboard. This encouraged a daily habit of visiting the app to journal instead of relying solely on sms/text responses. The result was a 7% increase in journal entries in the 3 months post release. Our app users have a higher LTV, so driving more customers to the app on a regular basis increases revenue long term.

We also added value to the homescreen by displaying what we call flashbacks for a way for them to cherish and remember older memories they have already captured. Another improvement came from testing variations in the landing page. This ultimately increased conversion by 17% when compared to the original.